Tesla, led by Elon Musk, is making strides in establishing its presence in the Indian automotive market. The company has finalized lease agreements for its first showrooms in two prime locations: Mumbai’s BKC and Delhi’s Aerocity.
Mumbai Showroom Details
In Mumbai, Tesla has secured a 4,000 square foot space on the ground floor of a commercial tower in BKC, one of India’s most prestigious commercial real estate hubs. The monthly lease is approximately Rs.35 lakh, translating to about Rs.900 per square foot. This agreement is considered among the highest showroom rental deals in the automotive industry to date.
Delhi Showroom Details
Similarly, in Delhi’s Aerocity near the Indira Gandhi International Airport, Tesla has finalized a lease for a 5,000 square foot showroom space. The monthly rent for this location is around Rs.25 lakh, equating to approximately Rs.500 per square foot. Tesla plans to operate both showrooms as retail outlets for its imported electric vehicles, but they will not serve as service centers.
Strategic Expansion Amidst High Import Tariffs
Tesla CEO Elon Musk and Prime Minister Narendra Modi recently discussed mobility and technology. Despite India’s high import tariffs, Tesla plans to introduce its vehicles to the Indian market. The tariffs can reach up to 100%.
Job Opportunities and Future Plans
As part of its expansion, Tesla has posted job ads for 13 mid-level positions in India. These roles include store operations and customer relationship management. The company is also considering importing vehicles from its Berlin Gigafactory. This would allow Tesla to offer more affordable models in India.
Tesla’s strategic investment in premium showroom spaces in Mumbai and Delhi underscores its commitment to entering the Indian market. By securing these prime locations, Tesla aims to establish a strong brand presence and cater to the growing demand for electric vehicles in the country.
