Ultraviolette Projects E Motorcycles: India’s electric two-wheeler landscape is undergoing a pivotal shift. According to Ultraviolette Automotive, a Bengaluru-based EV startup, the dominance of electric scooters may soon face stiff competition from performance-oriented electric motorcycles. Currently, e-motorcycles account for less than 1% of EV two-wheeler sales. However, Ultraviolette forecasts a significant reversal—predicting that by March 2028, electric bikes could capture up to 50% of the market.
This trajectory mirrors the traditional ICE (internal combustion engine) segment, where motorcycles dominate about 65% of the two-wheeler market. If realized, this shift could redefine urban mobility and the Indian EV narrative entirely.
Ultraviolette’s Strategy: From Premium to Mass Performance
Founded in 2016 and funded by marquee investors like TVS Motor Company, Zoho Corp, Qualcomm Ventures, and EXOR’s Lingotto, Ultraviolette has established itself as a serious player in the premium EV segment. Its flagship, the F77, offers a 300+ km range, advanced digital interface, and aggressive sportbike styling.
But the company isn’t stopping there. Over the next three years, it plans to launch 12 new models across five product platforms:
- F-Series – High-performance bikes
- S-Series – Smart electric scooters (e.g., Tesseract)
- L-Series – Lightweight city commuters (Shockwave)
- X-Series – Multi-terrain electric motorcycles
- B-Series – Cruiser bikes for long-distance travel
With this lineup, Ultraviolette is targeting annual sales of 1 lakh units, while also diversifying its appeal beyond niche customers.
Expanding the Portfolio: Tesseract and Shockwave
In 2026, the company will launch its S-series e-scooter Tesseract, expected to be priced between ₹1.45–₹1.75 lakh. Simultaneously, it plans to unveil the Shockwave, a lightweight e-bike aimed at the mid-range market (₹1.5–₹1.75 lakh). Both products are expected to expand Ultraviolette’s reach in urban and suburban India.
These models aim to cater not only to premium buyers but also to daily commuters, students, and delivery professionals—segments that have largely opted for e-scooters so far.
E-Motorcycle Growth: Why Now?
Several converging factors support Ultraviolette’s prediction:
- Rising fuel costs have made petrol-powered motorcycles expensive to run.
- Performance aspirations among younger riders are increasing.
- EV infrastructure—including fast-charging stations—is steadily improving.
- Policy support from FAME-II, state EV policies, and the new EMPS 2024 is shifting momentum.
- Technological advancement is making electric bikes more range-efficient and affordable.
Furthermore, younger customers are drawn to motorcycles that offer smartphone connectivity, cloud-based diagnostics, and fast charging—key selling points for Ultraviolette.
From India to the World: Export Markets and Global Vision
Ultraviolette has already received regulatory approval for the European market. Countries like Germany, the Netherlands, France, and Spain will soon receive exports of the F77 model. The company expects 30% of its revenue to come from exports by 2027.
This international strategy not only hedges against domestic volatility but also places Ultraviolette among a rare breed of Indian OEMs with global ambitions.
Ultraviolette Projects E Motorcycles: Challenges on the Road Ahead
Despite the promising outlook, several challenges persist:
- Affordability: Performance e-bikes are still costlier than scooters, making them inaccessible to price-sensitive buyers.
- Charging infrastructure: Many parts of India lack fast or home-charging setups, especially in Tier II/III cities.
- After-sales service: A limited service network could affect maintenance and customer trust.
- Market awareness: Traditional buyers need education on EV benefits and long-term savings.
Ultraviolette will need to address these hurdles to compete with mass-market players and ICE motorcycles from giants like Hero MotoCorp and Bajaj.
How India’s EV Market is Shaping Up
According to industry estimates, India’s electric two-wheeler segment is set to grow at a 26% CAGR through 2034, reaching around 11 million units annually. In 2024 alone, India recorded 1.14 million electric two-wheeler sales, with scooters making up the bulk of it.
The next growth wave is expected from the motorcycle category, especially as states like Maharashtra, Delhi, and Karnataka roll out aggressive subsidies and zero-emission mandates.
Key Competitors in the E-Motorcycle Space
Ultraviolette isn’t alone. Companies like Revolt Motors (RV400), Oben Electric (Oben Rorr), and Tork Motors (Kratos R) are actively building the mid-range and premium e-bike categories. Startups like River and Ather Energy are also entering the high-performance scooter and hybrid bike spaces.
However, Ultraviolette’s edge lies in its end-to-end ecosystem—from battery packs and controllers to its proprietary app UVLYNC, and charging network UV Supernova.
The Big Bet: Ultraviolette’s Roadmap to 2028
| Year | Target Milestone |
|---|---|
| 2025 | Launch of Tesseract and Shockwave |
| 2026 | Annual sales goal: 50,000–60,000 units |
| 2027 | Begin European exports and reach 30% global revenue share |
| 2028 | Capture 50% share of India’s electric motorcycle market |
Conclusion: The New Pulse of Indian Mobility
Ultraviolette’s forecast—50% e-motorcycle market share by 2028—may seem ambitious today. Yet, it reflects a deeper consumer shift: a move from utility-driven EVs to lifestyle and performance-oriented mobility. As electric motorcycles become more affordable and widespread, they may redefine what aspirational commuting looks like in India.
For startups and investors alike, this transition represents more than a market shift—it’s the evolution of an entire mobility culture.
External References
- Ultraviolette to launch 12 EV models; plans IPO in FY27 – The Economic Times
- Ultraviolette F77 export plans and EV roadmap – Autocar Professional
- India Electric Scooter and Motorcycle Market Forecast – Expert Market Research
- Ultraviolette Tesseract and Shockwave details – Inc42
- Ultraviolette Automotive – Wikipedia
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