Yash Raj Films Launches Bold New Posters for War 2 Across Multiple Languages
Yash Raj Films has officially unveiled a set of striking new War 2 posters, highlighting the film’s lead trio—Hrithik Roshan, Jr NTR, and Kiara Advani. These posters, launched in Hindi, Tamil, and Telugu simultaneously, were designed to kick off the 30-day countdown to the film’s theatrical release on August 14, 2025. Each character appears in a fierce combat-ready pose, with Hrithik wielding a katana, Jr NTR flexing his fists with metal knuckles, and Kiara brandishing a firearm in all-black tactical attire.
The posters aim to showcase the intense and gritty tone of the upcoming film, which is part of YRF’s growing spy universe. However, while the initial intent was to generate excitement, the response online has been anything but unanimous.
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Fans Split Over Poster Quality: Enthusiasm Meets Harsh Criticism Online
Within hours of the release, the War 2 posters became a trending topic on social media platforms, but not entirely for the right reasons. While some fans praised the fierce visuals and applauded the actors’ dynamic presence, a large portion of the internet began to point out design flaws that seemed hard to ignore.
Several users mocked the posters’ visual effects, calling them “low-effort” and likening them to amateur fan edits. Others noted inconsistencies in Hrithik Roshan’s hands—some even joked that his fingers looked digitally erased or glitched. Comments like “Who is designing these posters?” and “These look like they were made on PicsArt” reflected growing disappointment among fans who had expected premium promotional material from one of Bollywood’s leading production houses.
Another widely shared critique accused the makers of cutting costs, with one user sarcastically asking, “How much money did they save on this design?” The backlash has clearly hit a nerve among fans who feel that the promotional material is failing to do justice to the scale of the film.
Teaser for War 2 Built Momentum, But Poster Missteps Are Raising Doubts
In contrast to the posters, the teaser trailer for War 2, released earlier this year on Jr NTR’s birthday, received a much more favorable response. Packed with high-octane action, the teaser featured car chases, sword fights, and combat sequences that hinted at an adrenaline-pumping cinematic experience.
Hrithik Roshan’s return as Agent Kabir and Jr NTR’s Bollywood debut as antagonist Agent Vikram generated massive interest. Kiara Advani also made waves with her glamorous appearance, hinting at a romantic subplot with Hrithik. The teaser successfully re-established the tone of the franchise, setting high expectations for the sequel to the 2019 hit War.
However, the recent poster controversy is starting to cast shadows over the earlier excitement. Fans who were looking forward to an epic face-off now find themselves questioning the visual quality and overall presentation of the film’s marketing campaign.
A Look at the Film: War 2 Promises High Stakes, Global Action, and a Star-Studded Cast
Directed by Ayan Mukerji, War 2 is the sixth installment in YRF’s interconnected spy universe, which includes blockbusters like Pathaan, Tiger Zinda Hai, and the original War. The film follows Agent Kabir (Hrithik Roshan) as he confronts a new enemy—Agent Vikram (Jr NTR), a deadly Indian intelligence operative gone rogue.
Kiara Advani joins the cast as the female lead and is expected to play a strong role with both emotional depth and action elements. According to reports, Jr NTR appears in the film just 15 minutes after it begins and remains central until the end. He even shares a dance sequence with Hrithik, which has already sparked considerable curiosity among fans.
The movie has been shot across six countries, including Japan, Italy, Russia, Abu Dhabi, and Spain, with a production budget estimated at over ₹200 crore. Given these expansive efforts, fans argue that the visuals should reflect the film’s international scale and investment.
Visual Flaws and Design Gaffes Could Undermine Pre-Release Buzz
What was meant to elevate anticipation may have inadvertently dimmed the spotlight on War 2. Observers have noted that mismatched lighting, strange finger positioning, and flat visual textures in the War 2 posters reduce the believability of the characters’ look and feel. In today’s digital era—where fans analyze every pixel—such design issues can severely impact pre-release momentum.
Marketing experts argue that for a high-budget film, first impressions matter significantly. When posters appear rushed or poorly executed, it reflects poorly not only on the design team but also on the larger brand image. For a film embedded within a much-hyped spy universe, this misstep risks diminishing overall audience confidence.
Despite Criticism, Audience Interest Remains High Ahead of August Release
Even amid the backlash, the interest in War 2 remains strong. Fans continue to share fan art, defend their favorite actors, and speculate about the storyline. The presence of top-tier stars like Hrithik Roshan and Jr NTR ensures that the movie remains a hot topic across regions and languages.
Yash Raj Films has not yet commented on the criticisms, nor have they confirmed if updated versions of the posters will be released before the film hits cinemas. As of now, all eyes remain on how the production house responds to the fan feedback—and whether the film can meet the towering expectations set by its teaser.
The release of the new War 2 posters has sparked a wave of opinions—both supportive and critical. While the visuals failed to impress a section of the audience, the film’s core promise of intense action, star power, and global espionage keeps it on the radar as one of 2025’s biggest Bollywood releases.
Whether YRF addresses the design feedback or pushes forward regardless, War 2 is poised to make a significant impact when it hits theatres on August 14, 2025.
